Ériu Whiskey— An energetic visual identity inspired by contemporary Irish culture.

In this project, we were tasked with creating a visual identity to promote a traditional Irish whiskey to a younger audience. The deliverables included the bottle design, packaging design, a promotional campaign, and a brand booklet. We drew inspiration from the matron goddess of Ireland; Ériu. Known as a modern personification of Ireland, she represented energy and renewal. We chose to reflect this in our project through our use of typography and motion we set out to create an energetic and contemporary identity which focuses on highlighting the Irish culture.

Credits —

Shane O’Rielly

Duration —

4 Weeks

Services —

Visual Branding

Campaign

Motion

Type Design

To truly make Eriu Whiskey modern, we have developed posters and bottle designs in augmented reality. Customers will be able to digitally interact with our product through the mobile application HP Reveal, which is available across all devices). Through the posters, we wished to show Eriu being transformed typographically into some of the social shifting campaigns that have occurred in Ireland over the last few years, including, pride, marriage equality, gender equality and repeal the 8th. These animations are inspired by Eriu’s tag line “Be Part of the Movement”.

Ériu Whiskey— An energetic visual identity inspired by contemporary Irish culture.

In this project, we were tasked with creating a visual identity to promote a traditional Irish whiskey to a younger audience. The deliverables included the bottle design, packaging design, a promotional campaign, and a brand booklet. We drew inspiration from the matron goddess of Ireland; Ériu. Known as a modern personification of Ireland, she represented energy and renewal. We chose to reflect this in our project through our use of typography and motion we set out to create an energetic and contemporary identity which focuses on highlighting the Irish culture.

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+353 87 780 0907

faye.oliverr@gmail.com